Digital Connection

The fashion retail industry has grown by leaps and bounds in the past few years.

At the consumer level, buying clothes is no more functional, it has become an expression and extension of oneself, whereas, at the retailer level, the competition has become more fierce than ever.

Increased Digital adoption by consumers has taken the competition to a very different level. Today for a fashion shopper, window shopping is just a click away, they get a personalized shopping experience and discounts based on their likes and preferences, and these have raised the standards of buying experience of a customer, now its high time for a standalone physical store to offer a personalized buying experience by investing in right technologies so as to stay relevant in the market.

Here in this blog, we have tried to analyze and enlist where physical stores really need to make technological investments so as to give an edge to their peers

Analysis paralysis

Here in this blog, we have tried to analyze and enlist where physical stores really need to make technological investments so as to give an edge to their peers

Convenience over Collection

Now customer prefer convenience over Collection, they want fashion stores to come to them, pivoting the location of physical stores from commercial to residential location will allow the shoppers to frequent the stores very often, but growing real estate costs is a big let-down, so investing in an omnichannel model which requires only a very small square foot of real estate investment, where the shopper gets an option to try & then buy, will increase the chances of the customer acquisition.

Backward Integration

The store owner should have a strong command over data, for eg the data from the customer’s likes and preferences should allow the store owner to plan an inventory that sells like hotcakes, investing in strong data and analytics will help the store owner to make smart decisions.

Untold Losses by Owner

The untold losses for a store owner like the “Loss due to returns” “Product damaged by repeated trials” etc. are left unaccounted for, investing in technologies that arrest these losses will allow the store owner to move from untold losses to unexpected gains

We have made these technological recommendations after closely looking at the disruptions happening in the fashion space, we have tried to condense these many technological benefits into a single application called Size corner, and they solve the very important size problem for the end-user.

Interested to know how Size corner can solve all the tech problems for you book a demo here.

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